Parenty: Service for pregnancy tracking

Mar 15, 2022

Client Overview:

Our client, Parenty, is a compassionate startup with a vision to empower expectant mothers by providing them with a comprehensive pregnancy tracking app. Recognizing the need for a user-centric and informative solution for expectant mothers, they approached our IT agency for app development services.


Parenty faced several challenges in creating a pregnancy tracking app that would truly empower expectant mothers:

  1. Complex Pregnancy Journey: Designing a solution that could guide mothers through the various stages of pregnancy, from conception to postpartum.

  2. User-Centric Experience: Ensuring that the app provided an intuitive and user-friendly experience for mothers with varying levels of pregnancy knowledge and tech-savviness.

  3. Trustworthy Information: Delivering accurate and trustworthy information about pregnancy, childbirth, and postpartum care.


Our IT agency developed a comprehensive strategy to design and develop a pregnancy tracking app that met Parenty's unique challenges:

  1. User Research: Extensive user research was conducted to understand the needs, concerns, and preferences of expectant mothers. This included surveys, interviews, and usability testing.

  2. User-Centric Design: Our design team crafted an inviting and intuitive interface, prioritizing user experience. User personas and journey mapping guided our design decisions.

  3. Feature Development: We collaborated closely with BumpLife to define and prioritize essential features, including pregnancy tracking tools, informative content, community forums, and appointment reminders.

  4. Content Quality: A team of experts and healthcare professionals curated and created high-quality content to provide accurate and reliable information to users.

  5. Responsive Design: The app was designed and developed to be fully responsive, offering a consistent experience across different devices, including smartphones and tablets.

  6. Privacy and Security: Stringent security measures were implemented to protect user data and ensure compliance with healthcare data privacy regulations.


Empowered Mothers: The Parenty app empowered expectant mothers by providing them with tools, information, and a supportive community throughout their pregnancy journey.

  1. High User Adoption: The app gained rapid user adoption, attracting a growing community of mothers seeking a reliable pregnancy tracking and support solution.

  2. Enhanced User Experience: Users praised the app for its user-friendly interface, accurate information, and the sense of community it fostered, resulting in high user satisfaction.

  3. Brand Trustworthiness: Parenty established itself as a trusted source of information and support for expectant mothers, delivering on its mission to empower mothers.

  4. Competitive Edge: The app positioned BumpLife as a leader in the pregnancy tracking app market by providing a comprehensive, user-centric solution.


Through empathetic design, rigorous testing, and a deep understanding of the pregnancy journey, our IT agency successfully developed a pregnancy tracking app that empowered expectant mothers on their path to motherhood. The project not only addressed the unique challenges of pregnancy tracking but also positioned Parenty as a caring and reliable partner for mothers-to-be.

If you're looking to empower and support mothers on their pregnancy journey through innovative digital solutions, contact us today, and let's discuss how our IT agency can help you develop an app that meets your unique needs. Your journey to empowering mothers could be the next success story we proudly present.



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